WGSD × PUMA

Where Global Street Dance Culture Meets Streetwear Power

Partnership Proposal: Elevate Puma's cultural relevance through the world's first fan-driven street dance battle league on TikTok Live

02

The Puma Challenge

15%

North America Sales Decline

68%

Gen Z Seeks Cultural Authenticity

22%

Inventory Pressure Increase

Lost

Cultural Momentum

The Reality: Puma needs a cultural reset that connects authentically with Gen Z through experiences, not just products.

03

The WGSD Solution

B

Fan-Driven Battles

Real-time voting on TikTok Live where fans control matchups, music, and outcomes

G

Global Reach

Access to 1+ billion TikTok users with algorithm-driven virality

C

Cultural Authenticity

Street dance battles representing the true voice and rhythm of urban culture

P

Native Platform

First global dance battle league exclusive to TikTok Live

04

Market Opportunity

$10.3B

Hip Hop Dance Market

59%

Gen Z Hip Hop Fans

1B+

TikTok Active Users

$206M

Target Market Segment

Target Audience: Your Core Demographic

Gen Z (11-27) and Millennials (28-42) who are passionate about street fashion, urban culture, and authentic experiences

05

What Puma Gains

R

Brand Revival

Authentic connection with Gen Z through culture-first experiences

A

Cultural Authority

Association with the next evolution of competitive street dance

E

Massive Exposure

Monthly premium battles reaching millions through TikTok's algorithm

V

Content Creation

Endless viral moments and user-generated content opportunities

06

Partnership Packages

Title Sponsor

$150K

✓ "WGSD x Puma Championship" naming rights
✓ Logo integration in all TikTok Live streams
✓ Exclusive dancer collaborations
✓ Limited-edition winner collections
✓ VIP event access and content rights

Premier Partner

$75K

✓ Featured brand integration
✓ Quarterly capsule collections
✓ Dancer ambassador program
✓ Event merchandise exclusives
✓ Social media co-marketing

Supporting Sponsor

$25K

✓ Logo placement in streams
✓ Product placement opportunities
✓ Event day activations
✓ Dancer outfit partnerships
✓ Cross-platform promotion

07

Revenue & ROI Strategy

L

Limited Collections

Battle winner collaborations and exclusive drops tied to major events

M

Event Merchandise

Exclusive battle-day products and dancer signature items

D

Digital Integration

In-stream shopping features and direct-to-consumer opportunities

C

Content Amplification

User-generated content campaigns and viral marketing moments

Projected Impact

Conservative estimates show 10M+ impressions per event, with 15-25% engagement rates significantly above industry standards

08

Projected Metrics & KPIs

10M+

Projected Monthly Impressions

500K+

Target Live Viewers Per Battle

25%

Projected Engagement Rate

80%

Target Brand Recall Lift

Measurable Outcomes: Brand sentiment improvement, Gen Z market share growth, social media mentions, direct sales attribution through battle-exclusive drops

09

Implementation Timeline

Q1 2026

✓ Partnership agreement
✓ Creative development
✓ Dancer recruitment
✓ TikTok integration setup

Q2 2026

✓ Launch campaign
✓ First battle series
✓ Limited collection drop
✓ Performance optimization

Q3-Q4 2026

✓ Scale globally
✓ Championship events
✓ Holiday collections
✓ Partnership expansion

10

Ready to Move with the Streets?

Join WGSD in revolutionizing how brands connect with Gen Z through authentic street dance culture

Next Steps

✓ Schedule partnership call
✓ Review detailed proposal
✓ Pilot battle planning
✓ Creative collaboration session

Contact

James West (Vindus)

Creator & Founder, WGSD

347-878-3698

wgsd.tv